Positioning
The category you own, and the buyer you own it for. Narrow enough to be memorable, specific enough to be repeated.
Your expertise
is real.Your system isn’t.
Get your authority score out of 100, your single biggest gap named, and a plan to close it. Free.
Takes minutes No call required Personalised report
71/100
Example score
Nobody hires the best.They hire the one they’ve heard of.
In almost every industry there is someone excellent and under-booked, while someone less capable takes the calls. That is rarely a talent problem. It is a visibility problem, and most people never find out which part of it is broken.
A.U.R.A tells you which part.
The P.R.I.S.M™ model
Five lenses.One clear picture.
Your score is built from the five things that decide whether the market can find you, believe you, and pay you properly.
Reality
What is visible and verifiable right now. Not what you know, but what the market can actually see when it looks.
Identity
Your profile, proof and presence, judged in the few seconds before anyone reads a single word about you.
Strategy
How attention turns into conversations, and conversations into clients, without you personally pushing every step.
Message
The one sentence people repeat when you are not in the room. If it survives the retelling, everything else compounds.
You don’t get tips.You get a diagnosis.
Generic advice fails because your business is not generic. A.U.R.A returns a scored, written report built from your own answers.
0
/ 100
Example result · Authority Building
Authority Emergency10–35
Invisible Expert36–65
Authority Building66–100
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Your score out of 100Where you sit today across all five P.R.I.S.M lenses, and which band you fall into.
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Your Primary Gap, namedThe one lens costing you the most right now. Not five things to fix. One, in priority order.
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A written, personalised reportBuilt from your answers, not a template every respondent receives.
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The next 90 days, sequencedWhat to fix first, second and third, so the work you do next targets the right problem.
The A.G.R.E.E™ plan
Then you getthe order to do it in.
Most advice stops at the diagnosis. Your report ends with five moves, in sequence, weighted to the gap the assessment found.
ASTEP 01
Audit your channels
Find where your clients actually came from, not where you assume they did. The answer is usually narrower, and cheaper, than the plan you are currently funding.
GSTEP 02
Go to your buyers
Show up where your buyers already gather instead of building somewhere new and hoping to be found. Existing rooms beat new rooms every time.
RSTEP 03
Replace ads with relationships
Referrals and warm relationships convert at a rate paid traffic cannot reach. Spend the attention budget on people who already know your name.
ESTEP 04
Execute one agreement
Commit to one channel and run it properly. One channel done fully outperforms four done partly, and it is the only way to get a clean read on what works.
ESTEP 05
Expand what works
Find the thing that is working and double down until it stops. Most businesses abandon a winning channel long before it has finished paying.
Nazim Maroof
Founder, AdinStudios · NZM Group
Eighteen years into building brand and positioning systems for experts, agencies and founders, Nazim built P.R.I.S.M and A.G.R.E.E from what actually moved the needle for clients — then turned it into an assessment anyone could take in minutes. He reads every result himself.
Connect on LinkedInWho this is built for.
A good fit if you are
- A consultant or advisor who is genuinely excellent and quietly under-booked
- An agency owner whose pipeline still depends on who happens to refer you
- A coach with real client results and no repeatable way to be found
- A founder who is the product, and cannot scale past their own hours
Probably not yet if you are
- Pre-revenue and still testing whether anyone wants what you do
- Looking for a growth hack rather than a diagnosis you may not enjoy reading
- Happy with your current volume of inbound and not looking to change it
Straight answers.
How long does it take?
A few minutes. Most people finish it in one sitting without needing to look anything up.
Is it actually free?
Yes. There is no charge for the assessment or the report, and you do not need to book a call to receive your result.
What do I get at the end?
A score out of 100, the band you fall into, your Primary Gap named, and a written report with the next moves in sequence for your specific situation.
Is the report the same for everyone?
No. It is generated from your specific answers, so two people with an identical score can receive a different Primary Gap and a different set of next steps. None of it is a fixed template.
Will someone call me afterwards?
No. Your report arrives without a call attached. If you later want help implementing it, that is a separate decision you make in your own time.
Who built it?
AdinStudios, part of NZM Group. It comes out of eighteen years of brand and positioning work with experts, agencies and founders, and it powers the CROWN™ Authority OS.
Find your gapbefore you spend another month fixing the wrong one.
Minutes to complete. A named gap, a score, and a sequenced plan at the end of it.